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Technology reviewsThe Impulse EconomySuppose you could offer someone an infinite number of purchasing choices, customized to their needs and with the ability for them to buy what they wanted the moment they heard about it. Sounds like a promising business opportunity, right? Welcome to the impulse economy... About EfficiencyOne of the most widespread beliefs about the New Economy is that "friction-free" contact between buyers and sellers will eliminate the need for middlemen. It's dead wrong. The experience of the last year provides powerful proof of the growth of an extraordinary new type of business: The infomediary. Geography: Making New MarketsIn the Network Economy, the limitations of space no longer apply. Firms can reach their customers directly without regard to their physical location. In a world where everyone and everything is connected, the shortest distance between a customer and a firm is one mouse click. Growth: NEW RULESThe Network Effect. It's the new game in town, and it's all about building market share, creating buzz, and co-opting an entire market space. Why does it make sense for software companies to give away their products? It's the Network Effect at work. Speed: Turning Customers Into a Sales ForceGood products can spread online with a speed only seen before in the biological world, so viral marketing can yield big rewards. Just ask Hotmail, with the fastest-growing subscriber base in history. Customer Convenience Is the Key to EcommerceImagine discovering a deposit of the scarcest, most valuable resource on the planet, a deposit so vast it could someday benefit every man, woman, and child on earth. Such a discovery would set off a frenzy eclipsing even the great California gold rush. Top 10 Website Marketing TipsDespite confusion about what marketing is, without it no business can succeed. The best definition of marketing is anything you do to get OR keep a customer. This means the most important forms of marketing are customer service and referrals. Ideas to increase Profits by using on-line auctionsIn the short-term you can use auctions in non-conflicting channels like stock clearance liquidations and last minute deals. You can also experiment with auctions with different user groups. In the medium and long term, on-line auctions will become an accepted and integral part of your distribution strategy. AutorespondersHaving an automated system to send information and follow up with your potential customers will save you time and money, maximize your marketing efforts, keep you organised, and ultimately increase sales. Internet MetricsInternet is a growing community. Internet metrics usually messure the potential of a certain market and create statistics that can help managers to choose the right marketing strategy or to determin on which categories of customers they should focus. See what the statistics say this year. You may find them useful.
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