Things to consider on e-commerce

Develop an easy-to-use ordering system that lets customers build their own unique product on-line.(more)

The ability to know your customers and interact with them is the missing link between traditional commerce and Web commerce. With our technology this link has been bridged and you can know your customers better than ever before. (more)

Which products and services are going to be most affected by the trends and development of electronic shopping? (more)

To choose which product to sell you should consider the following aspects:

Product characteristics: is about the product's primal appeal to the senses. Does it need to be physically touched or tried before buying?

Familiarity and confidence: looks at the degree the consumer recognises and trust the product, has tried it before and is confident in repurchasing it.

Consumer Attributes: considers the consumer underlying motivations and attitudes towards shopping. Will they carry on visiting the shops even if a product naturally lends itself to electronic purchasing of will be among the first to take the advantage of the new medium.

Every product has an innate set of characteristics that makes a primary appeal to the customer's senses. This appeal is traditionally ascribed to the five senses of sight, sound, touch, smell and taste. Some products appeal primarily to one of this senses such as painting, music, perfume. Others, such as buying food, clothing or a car, will call up a whole mix of senses and appreciation. Products which appeal to senses as touch, smell or taste are prima face not suitable for electronic selling.

Familiarity and confidence can typically be found among all types of everyday purchase: basic foodstuff, drinks or basic clothing. Consumer familiarity and confidence is especially high where there is a strong brand name. To construct your brand name you should use Web specific high technologies.

In today's business world, two things are certain: competition is more intense than ever, since everyone's after your customers. And, thanks in part to the Web, your company should compile more customer data than ever before.

WebCab Solutions help you capitalise on the massive amounts of customer data your company acquires, so you can keep your customers loyal and starve off the competition-transforming your enterprise into a customer-focused, information-driven E-business.

Experts report: "It costs six times as much to acquire a new customer than to keep an existing one."

In order to attract and retain your best customers, you need a precise portrait of who they are, their wants, their needs, their buying patterns. WebCab Solutions can help you, analysing and interpreting vast quantities of data-customer demographics, product purchase histories, cross-sales, service calls, online transactions-turning information into insight and developing conclusive, fact-based strategies to gain that competitive edge.

Using the latest e-business technologies, this intelligence can then be distributed around your company or around the world, helping to make crucial-and profitable-decisions such as which markets to enter, which customers to pursue, and which products to promote.

That is how WebCab Solution's e-business offers more efficient ways of addressing familiar business problems by integrating the Web and information technology.

The process of buying should be fun and on-line auctions are a great way to generate excitement. If your website is mature and you're finding it difficult to attract repeat visits and purchases, an auction could help you reinvigorate your internet and relationship marketing strategy.