Social shoppers: these consumers enjoy visiting stores and take pleasure in shopping. For them should be used a technology of "shop and chat" type, a opportunity to "get out of the house" and meet people. This technology allowed to go shopping and stay on chat in the same time. This is the only way to create a virtual medium for them. They can do the same things like in the real world: can meet people, can change ideas about products they want to buy. In the same time they can receive more information about the products, with the help of a high level graphical and audio interface.

Ethical: there may be a minority who puts ethic as their number one criteria and for them it is need to prove that your security system is a high level one. Using Java technology, the best quality is guaranteed.

Experimenters: they are happy to try new things are comfortable in doing so. This kind of customers want all the time something new. That's why, it is better to use dynamic interfaces, they can customise their own products: the customer can choose a category of products, for example computer system: they can choose a processor, a hard disk and all the other components and they will receive the system. Other method is to use a interactive interface, all the time they will see another face of the store.

Convenience shoppers: they prefer to save time. This customers needs a very reliable method to make their shopping. Again is very useful the method "create your own product".